Seven Rules for Building a Winning Incentive Program
By Tom Taraci
CEOs, Human Resource executives, as well as Heads of Sales and Marketing understand how important it is to motivate their employees as well as recognize success.
Research backs up that simple philosophy. Studies have shown that companies with incentive marketing programs see performance improve by as much as 44 percent.
To help you build the most effective program, I’ve outlined the seven essential rules for building a winning incentive and recognition program:
Rule of Customization: The most successful motivational programs are highly-customized to the individual preferences of your employees. This includes selecting the perfect products and services to ensure your employees will be motivated to meet their goals.
Rule of Brands: When selecting your products and services, it’s critical to select brands that your employees recognize and trust to ensure the highest level of motivation.
Rule of Communications: Make sure all of your employees are aware of your program by holding a meeting either in person or online. Discuss with your team the overall objectives of your program, as well as everybody’s role and responsibilities.
Rule of Customer Service: Your employees should feel like winners every step of the way. When your employees need assistance, they should be connected with knowledgeable customer service representatives to help them throughout the program.
Rule of Measurement: Accurately measuring your program is critical. Review what products are redeemed, click-through rates on e-mails, as well as most visited pages on your program’s Web site. This can help you improve your current program as well as plan for your next program.
Rule of Global: Your program must feature products and services that are equal in value for your employees around the world.
Rule of Simplicity: Don’t overwhelm your employees with complicated point systems or too many products and services to choose from. Instead, keep your program simple so your employees will achieve their goals and enjoy success!
Tom Taraci is the CEO of Taraci Motivation, the world leader in national and global incentive programs.
