Most companies understand that incentive programs lead to happier and more satisfied employees as well as customers.

What most don’t realize is the incredible financial benefits and how these programs are more effective than traditional sales and marketing strategies.

The International Performance Center recently outlined five reasons that highlight the benefits of incentive programs:

1.  Low fixed costs and variable costs are driven by performance

2.  Ability to effectively target audiences

3.  Relative ease of measurement

4.  Flexibility

5.  Potential for both short-term and long-term results