Why Do Incentive Programs Cost Less & Produce More Effective Results?
The answer to that question is simple.
The fixed cost of incentive programs, unlike other sales and marketing strategies, is 20 to 30 percent of the program.
The remaining 70 to 80 percent is paid only when the program’s goals are reached, according to the Incentive Research Foundation.
What are the fixed costs of an incentive marketing program?
Set-up and ongoing communication are the primary fixed costs of any incentive program.
The majority of fixed costs are associated with the rewards. Costs are incurred for rewards once your organization’s goals have been reached making the program a success.
Compared with advertising, direct marketing, and event marketing, well-thought out incentive programs have a much higher level of cost accountabily related to results.
Source: Incentive Research Foundation
