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Establishing a “Fair Value Concept”

You Pay For What You Get

When you are thinking about creating an incentive program for your company, a large part of the equation is going to consist on what it is going to cost to run it.  You could attempt to run the program in house, but that requires lots of staff hours, programmer hours and will require you purchasing gifts retail.  Instead, you could hire an incentive company, but if you do you need to understand that they are running a business and need to make money somewhere.

Customer service costs money, administration costs money and labor costs money, not to mention the merchandise.  An incentive company worth their salt isn’t going to charge you for these things separately.  That is because an incentive company should be making their money buying things wholesale and selling it to you at a mark-up.

Again, an incentive company worth their salt has found relationships with all the major brands and can get you pricing below retail with many of the items in your catalog.  This way a good incentive company is likely going to save your company both time and money.  However, if you are going to expect a company to compete with every advertised online price then you’ll need to address your “Fair Value Concept” and figure out what running the program is worth.

If you’d like to speak with an incentive company with hundreds of brands and thousands of products, email Taraci Motivation or call 212-243-7733.

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About Us

Taraci Motivation, founded by Tom Taraci, is a leader in the incentive marketing and corporate gift business.

For more than 28 years, the firm has created incentive marketing programs for industry leaders including: Merrill Lynch, Microsoft, Westcon, Ryland Homes, Jerzees and Morgan Stanley.

We are recognized as the first firm to offer organizations the ability to run their incentive programs on Facebook.

For more information, email us at tom@taraci.com or call 212.243.7733.


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