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	<title>Tom Taraci &#187; Incentive Marketing</title>
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	<link>http://taraci.com</link>
	<description>Best of the Best in Incentive, Motivational &#38; Meeting Gifts</description>
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		<title>THE MOST COMPLETE GLOBAL INCENTIVE NETWORK</title>
		<link>http://taraci.com/2011/03/17/the-most-complete-global-incentive-network/</link>
		<comments>http://taraci.com/2011/03/17/the-most-complete-global-incentive-network/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 14:47:55 +0000</pubDate>
		<dc:creator>mpasetsky</dc:creator>
				<category><![CDATA[Incentive Marketing]]></category>
		<category><![CDATA[Hot Posts]]></category>

		<guid isPermaLink="false">http://taraci.com/?p=2099</guid>
		<description><![CDATA[Taraci Motivation,  a pioneer in both Global and Domestic Online Incentive Programs, has recently added new locations in Latin America to its Global Fulfillment Network and now offers the most complete coverage available from any incentive company.   The  chart below details our network by country and fulfillment center locations.  In all these areas we can [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://taraci.com/wp-content/uploads/2011/03/GIS1.jpg"><img class="size-full wp-image-2100  aligncenter" title="GIS1" src="http://taraci.com/wp-content/uploads/2011/03/GIS1.jpg" alt="" width="450" height="337" /></a></p>
<p>Taraci Motivation,  a pioneer in both Global and Domestic Online Incentive Programs, has recently added new locations in Latin America to its Global Fulfillment Network and now offers the most complete coverage available from any incentive company.   The  chart below details our network by country and fulfillment center locations.  In all these areas we can fulfill programs with multi-lingual catalogs and in-country customer service.</p>
<p>If you  would like to learn more,  I  would like to invite you to  a brief webinar “Keys to a Successful Global Incentive Program”.   Whether it’s a tiered Length of Service, points based Recognition or Loyalty Program, there are certain caveats to follow to ensure your organization is creating the most effective motivation program.</p>
<p>You can register by clicking on <a href="http://taraci.com/webinar/">http://taraci.com/webinar/</a></p>
<p style="text-align: center;"><a href="http://taraci.com/wp-content/uploads/2011/03/GIS2.jpg"><img class="size-full wp-image-2101  aligncenter" title="GIS2" src="http://taraci.com/wp-content/uploads/2011/03/GIS2.jpg" alt="" width="452" height="338" /></a></p>
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		<title>Socializing the Corporation</title>
		<link>http://taraci.com/2011/01/25/socializing-the-corporation/</link>
		<comments>http://taraci.com/2011/01/25/socializing-the-corporation/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 20:17:33 +0000</pubDate>
		<dc:creator>mpasetsky</dc:creator>
				<category><![CDATA[Incentive Marketing]]></category>
		<category><![CDATA[Hot Posts]]></category>

		<guid isPermaLink="false">http://taraci.com/?p=2071</guid>
		<description><![CDATA[I’m sure you’ve all been following the phenomenal growth of facebook, whose influence on the business world is increasing exponentially on a daily basis. TIME managing editor, Richard Stengel, writing in his new book, The Connector, points out that the world population in 2012 will be over 7 billion people; 2 billion will have Facebook [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://taraci.com/wp-content/uploads/2011/01/172c8fa1-484f-4726-8224-9116a40e5c7d.jpg"><img class="size-full wp-image-2080  aligncenter" title="Mark Zuckerberg , Facebook" src="http://taraci.com/wp-content/uploads/2011/01/172c8fa1-484f-4726-8224-9116a40e5c7d.jpg" alt="" width="399" height="284" /></a></p>
<p>I’m sure you’ve all been following the phenomenal growth of facebook, whose influence on the business world is increasing exponentially on a daily basis.  TIME managing editor, Richard Stengel, writing in his new book, <em>The Connector</em>, points out that the world population in 2012 will be over 7 billion people; 2 billion will have Facebook pages.</p>
<p>Over 700,000 people join a day and over 100 million photos are posted a day. Staggering! Some corporations have done a better job than others at embracing and utilizing this technology, but the message is clear. Facebook is here to stay and if your company wants to survive and prosper, it had better develop a social networking strategy sooner rather than later. I came across a good article you might want to reference and forward to your clients/friends:</p>
<p><a href="http://www.clickz.com/clickz/column/1718462/the-corporate-face-facebook">Corporate Facebook</a></p>
<p>For more information call: 212-243-7733 or email: <a href="david@taraci.com">David@Taraci.com</a></p>
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		<title>The Hottest Incentive Gifts of 2012: THE 2012 TARACI COLLECTION&#8230; Coming Soon</title>
		<link>http://taraci.com/2011/01/01/welcome-to-the-2010-taraci-collection/</link>
		<comments>http://taraci.com/2011/01/01/welcome-to-the-2010-taraci-collection/#comments</comments>
		<pubDate>Sat, 01 Jan 2011 13:00:26 +0000</pubDate>
		<dc:creator>mpasetsky</dc:creator>
				<category><![CDATA[Incentive Marketing]]></category>

		<guid isPermaLink="false">http://taraci.com/?p=1972</guid>
		<description><![CDATA[The World’s Most Prestigious Brands Available for Recognition, Incentive &#38; Gift Programs The Taraci Collection doesn’t just feature the year’s hottest products; we&#8217;ve created a digital catalog for superior browsing.  This new digital edition can be viewed online and read just like the printed catalog.  However, unlike the printed catalog, you can go from the [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.taraci.com/rfq/catalog.php"><img class="size-full wp-image-1980 aligncenter" src="http://taraci.com/wp-content/uploads/2010/09/TTC_Cover_2010.jpg" alt="" width="400" height="550" /></a></p>
<p style="text-align: center;"><strong>The World’s Most Prestigious Brands</strong></p>
<p style="text-align: center;"><strong> Available for Recognition, Incentive &amp; Gift Programs</strong></p>
<p><strong><em>The Taraci Collection</em></strong> doesn’t just feature the year’s hottest products; we&#8217;ve created a digital catalog for superior browsing.  This new digital edition can be viewed online and read just like the printed catalog.  However, unlike the printed catalog, you can go from the product right into the manufacturer’s website to find detailed specs and features for this and other products.</p>
<p><em><strong>Simplified Request</strong> for Quote </em>No complicated forms to fill out.  Simply click on the product image and give us your contact info and we’ll get right back to you.</p>
<p><em><strong>Remember:</strong> The Taraci Collection is a guide to the best brands in the industry.  So if there is a product or brand you don&#8217;t see, don&#8217;t hesitate to bring it to our attention.  We pride ourselves on being able to find and fulfill any product you can imagine.</em></p>
<p>Be sure to read articles on:</p>
<ul>
<li>Danger!!!  Lost      Employees (and Customers) Up Ahead</li>
<li>Global Recognition Programs</li>
<li>How Wellness Programs Affect the Bottom Line</li>
<li>A Guide to 3D Televisions</li>
<li>Cash vs. Gifts…The Most Effective Stimulus?</li>
<li>And More&#8230;</li>
</ul>
<p>For more information about starting your own quality incentive program, email: <a href="david@taraci.com">David@Taraci.com</a> or call: 212-243-7733</p>
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		<title>Holiday Gift Emergency?</title>
		<link>http://taraci.com/2010/11/30/holiday-gift-emergency/</link>
		<comments>http://taraci.com/2010/11/30/holiday-gift-emergency/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 17:04:50 +0000</pubDate>
		<dc:creator>mpasetsky</dc:creator>
				<category><![CDATA[Incentive Marketing]]></category>

		<guid isPermaLink="false">http://taraci.com/?p=2028</guid>
		<description><![CDATA[Is the Office Santa running short on time this holiday?  Does he/she need help picking the best gifts to make everyone happy?  Want to know what is hot? New? Digital Cameras: Just set the Canon PowerShot SD1400 IS Digital ELPH to Smart AUTO and you&#8217;re ready for maximum enjoyment from your picture-taking every time. It&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-2029  aligncenter" title="Holiday Gifts" src="http://taraci.com/wp-content/uploads/2010/11/Holiday-Gifts.jpg" alt="Holiday Gifts" width="392" height="154" /></p>
<p>Is the Office Santa running short on time this holiday?  Does he/she need help picking the best gifts to make everyone happy?  Want to know what is hot? New?</p>
<p><strong>Digital Cameras:</strong></p>
<p style="text-align: center;"><img class="size-medium wp-image-2030    aligncenter" title="sd1400_silver_1_xl" src="http://taraci.com/wp-content/uploads/2010/11/sd1400_silver_1_xl-300x200.jpg" alt="sd1400_silver_1_xl" width="300" height="200" /></p>
<p style="text-align: left;">Just set the Canon PowerShot SD1400 IS Digital ELPH to Smart AUTO and  you&#8217;re ready for maximum enjoyment from your picture-taking every time.  It&#8217;s a relaxing and satisfying way to shoot because you can completely  concentrate on your subject knowing that the camera has the technical  details covered. Advanced Canon technology intelligently analyzes your  situation and shooting conditions. Then it automatically selects an  appropriate setting from 22 specially defined settings. So whether  you&#8217;re photographing flowers, a captivating sunset, or your friends at  the park, you can be confident that you&#8217;re getting dramatic, memorable  images.</p>
<p>Electronics:</p>
<p style="text-align: center;"><img class="size-medium wp-image-2031  aligncenter" title="3005se-w_header" src="http://taraci.com/wp-content/uploads/2010/11/3005se-w_header-300x143.jpg" alt="3005se-w_header" width="300" height="143" /></p>
<p>The KHT3005SE-W system floods the room with the same dense, intricate  and richly textured 3D sound image as the KHT3005SE, but with a valuable  additional benefit: the convenience of a wireless version of the  award-winning HTB2SE subwoofer, which eliminates the need to embed or  trail cables around the room.</p>
<p><strong>Sports:</strong></p>
<p style="text-align: center;"><img class="size-medium wp-image-2032  aligncenter" title="trek-navigator-2-0-2010-city-bike" src="http://taraci.com/wp-content/uploads/2010/11/trek-navigator-2-0-2010-city-bike-300x203.jpg" alt="trek-navigator-2-0-2010-city-bike" width="300" height="203" /></p>
<p>The Trek Navigator 2.0 rider feels more comfortable lower to the ground, with 26&#8243;  wheels and confidence-inspiring wide tires. An upright position adds to  the feeling of ease and control.</p>
<p><strong>Style:</strong></p>
<p style="text-align: center;"><img class="size-medium wp-image-2034  aligncenter" title="42_1" src="http://taraci.com/wp-content/uploads/2010/11/42_1-230x300.jpg" alt="42_1" width="230" height="300" /></p>
<p>Cruise Sport is an exciting re-interpretation of TechnoMarine’s  signature Cruise collection. Designed for someone with an active  lifestyle, Cruise Sport introduces new design hallmarks, including a  smooth, uni-directional rotating bezel, broad hands and a re-envisioned,  three-dimensional dial. The streamlined black form is punctuated by  subtle pops of color. Straps and case-covers are easily interchangeable  to match your style, mood or destination.</p>
<p>For more information on the hottest holiday gifts, call: 212-243-7733 or email: <a href="david@taraci.com">David@Taraci.com</a></p>
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		<title>Wellness Isn’t Just About Health Anymore</title>
		<link>http://taraci.com/2010/09/10/wellness-isnt-just-about-health-anymore/</link>
		<comments>http://taraci.com/2010/09/10/wellness-isnt-just-about-health-anymore/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 18:51:45 +0000</pubDate>
		<dc:creator>mpasetsky</dc:creator>
				<category><![CDATA[Incentive Marketing]]></category>
		<category><![CDATA[Hot Posts]]></category>

		<guid isPermaLink="false">http://taraci.com/?p=1967</guid>
		<description><![CDATA[The cost of health insurance isn&#8217;t just on the rise, it&#8217;s sky-rocketing.  For companies struggling to cope with the rising cost of providing their employees with insurance a Wellness program might be a surprising solution. Did you know Wellness programs can lower your health insurance costs by 30%? Here&#8217;s How: 50-87% of health care costs [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-medium wp-image-1968 aligncenter" title="Rate-Increases" src="http://taraci.com/wp-content/uploads/2010/09/Rate-Increases-300x190.jpg" alt="Rate-Increases" width="400" height="252" /></p>
<p>The cost of health insurance isn&#8217;t just on the rise, it&#8217;s sky-rocketing.  For companies struggling to cope with the rising cost of providing their employees with insurance a Wellness program might be a surprising solution.</p>
<p style="text-align: center;"><strong>Did you know Wellness programs can lower your health insurance costs by 30%? </strong></p>
<p>Here&#8217;s How:</p>
<ul>
<li>50-87% of health care costs are life-style based</li>
<li>Health care costs per employee have risen 40% in the last 4 years</li>
<li>For every $1 you invest in Wellness Programs you can save up to $5.82</li>
</ul>
<p style="text-align: center;"><img class="size-medium wp-image-1969 aligncenter" title="doctor_patient" src="http://taraci.com/wp-content/uploads/2010/09/doctor_patient-300x117.jpg" alt="doctor_patient" width="300" height="117" /></p>
<p>It&#8217;s easy to see that getting healthy also has healthy sized financial rewards for companies.  If your company is interested in starting your company&#8217;s own Wellness Program and start saving money on health costs, contact: <a href="david@taraci.com">Taraci Motivation</a> or call 212-243-7733</p>
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		<title>Free Webinar: “How to Run a Flawless Recognition/Incentive  Program”</title>
		<link>http://taraci.com/2010/08/20/free-webinar/</link>
		<comments>http://taraci.com/2010/08/20/free-webinar/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 19:02:57 +0000</pubDate>
		<dc:creator>mpasetsky</dc:creator>
				<category><![CDATA[Incentive Marketing]]></category>
		<category><![CDATA[Hot Posts]]></category>

		<guid isPermaLink="false">http://taraci.com/?p=1941</guid>
		<description><![CDATA[Learn How to: Motivate Employees and Customers and Increase Sales and Profits Taraci Motivation is offering to schedule a free webinar with you or your team to demonstrate its incomparable online Incentive Platform, MotivationMgr™.   In less than 30 minutes you’ll learn the basics of running every type of Incentive Program: Wellness, Sales Incentive, Length of [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-medium wp-image-1942 aligncenter" src="http://taraci.com/wp-content/uploads/2010/08/employee-training-300x228.jpg" alt="" width="300" height="228" /></p>
<p style="text-align: center;"><strong>Learn How to: </strong></p>
<p style="text-align: center;"><strong>Motivate Employees and Customers and Increase Sales and Profits</strong></p>
<p>Taraci Motivation is offering to schedule a free webinar with you or your team to demonstrate its incomparable online Incentive Platform, <em>MotivationMgr™</em>.   In less than 30 minutes you’ll learn the basics of running every type of Incentive Program: Wellness, Sales Incentive, Length of Service, Loyalty, Safety, even Multi-Lingual Global Programs.  See how our capabilities can solve your incentive challenges including:</p>
<ul>
<li><em>MotivationMgr™ </em>Multi-Lingual Online Platform</li>
<li>The Taraci Collection Master Catalog</li>
<li>Types of Programs, both Point Based &amp; Tiered</li>
<li>Significant Cost Savings</li>
<li>How Incentive Systems Work</li>
<li>Complete Reporting Functions</li>
<li>And More…</li>
</ul>
<p>Contact: <a href="david@taraci.com">David@Taraci.com</a> or call 212-243-7733 to learn more and schedule your FREE webinar, today!</p>
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		<title>Connecting The Dots</title>
		<link>http://taraci.com/2010/08/03/connecting-the-dots/</link>
		<comments>http://taraci.com/2010/08/03/connecting-the-dots/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 16:50:48 +0000</pubDate>
		<dc:creator>mpasetsky</dc:creator>
				<category><![CDATA[Incentive Marketing]]></category>

		<guid isPermaLink="false">http://taraci.com/?p=1908</guid>
		<description><![CDATA[Why Should I Run A Recognition Program? A Good Question&#8230; Can I Afford Not To? A Better One. Motivated Employees =  Productivity = More Profit Motivated Employees: 16% More Profitable 18% More Productive 37% Lower Absenteeism 12% Better Customer Service 60% More Focused 31-51% Less Likely To Leave Their Company The numbers make it very [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-1909 aligncenter" src="http://taraci.com/wp-content/uploads/2010/08/connect-the-dots-300x225.jpg" alt="" width="300" height="225" /></p>
<p style="text-align: center;"><strong>Why Should I Run A Recognition Program?</strong></p>
<p><em>A Good Question&#8230;</em></p>
<p style="text-align: center;"><strong>Can I Afford Not To?</strong></p>
<p style="text-align: left;"><em>A Better One.</em></p>
<p style="text-align: center;"><img class="size-medium wp-image-1910 aligncenter" src="http://taraci.com/wp-content/uploads/2010/08/productivity-300x300.jpg" alt="" width="300" height="300" /></p>
<p style="text-align: center;"><span style="text-decoration: underline;"><strong>Motivated Employees =  Productivity = More Profit</strong></span></p>
<p>Motivated Employees:</p>
<ul>
<li>16% More Profitable</li>
<li>18% More Productive</li>
<li>37% Lower Absenteeism</li>
<li>12% Better Customer Service</li>
<li>60% More Focused</li>
<li>31-51% Less Likely To Leave Their Company</li>
</ul>
<p>The numbers make it very clear that motivating your employees can greatly improve your bottom line.  How a company motivates their employees varies, but numerous studies within the HR community have shown that among the most effective methods to engage and motivate your employees are recognition and incentive programs.</p>
<p>For more information about improving your company&#8217;s bottom line contact <a href="david@taraci.com">Taraci Motivation</a> or call 212-243-7733</p>
<p><em>Numbers reference various Gallop Polls and HR initiatives.  For a full list of statistics, visit the IMA at <a href="http://www.incentivemarketing.org/">www.incentivemarketing.org</a></em></p>
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		<title>Making Global Easy</title>
		<link>http://taraci.com/2010/07/26/making-global-easy/</link>
		<comments>http://taraci.com/2010/07/26/making-global-easy/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 17:17:54 +0000</pubDate>
		<dc:creator>mpasetsky</dc:creator>
				<category><![CDATA[Incentive Marketing]]></category>
		<category><![CDATA[Hot Posts]]></category>

		<guid isPermaLink="false">http://taraci.com/?p=1899</guid>
		<description><![CDATA[Taraci Motivation has been in the incentive industry for 28 years and was a founding member of the Global Incentive Council of the IMA.  As a company that has always had a number of multinational clients,  we have spearheaded the drive to develop international partners who would make the execution of a truly universal solution [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-medium wp-image-1898 aligncenter" src="http://taraci.com/wp-content/uploads/2010/07/TTC_Blueprint_head-300x225.jpg" alt="" width="300" height="225" /></p>
<p>Taraci Motivation has been in the incentive industry for 28 years and was a  founding member of the Global Incentive Council of the IMA.  As a company that  has always had a number of multinational clients,  we have spearheaded the drive  to develop international partners who would make the execution of a truly  universal solution a reality.  Shipping charges, duty and customs problems made  global programs not just difficult, but almost impossible to run in a  centralized, uniform way.</p>
<p>More often than not, multinationals ran different programs in different  countries and regions,  resulting in the loss of control over strategic goals  and the propagation of different reward systems with uneven and often  inequitable award platforms. Language barriers and currency issues only  exacerbated the problem.</p>
<p style="text-align: center;"><img class="size-medium wp-image-1900 aligncenter" title="Global Network Web Image.02" src="http://taraci.com/wp-content/uploads/2010/07/Global-Network-Web-Image.02-300x205.jpg" alt="Global Network Web Image.02" width="300" height="205" /></p>
<p>After years of trial and error, Taraci Motivation can now draw from a vast  network of partners across the globe and execute a global program in  Europe,  The Pacific Rim, South Africa, Canada, Mexico, South America and of course, the  U.S.   In addition, our <em>MotivationMgr™</em> platform can create online  catalogs in multiple languages.  If necessary, we can even provide multi-lingual  customer support.</p>
<p>On top of this, we&#8217;ve developed catalog technology that allows online catalogs to be published in multiple languages and through our partners we can even provide multi-lingual customer support.</p>
<p>Contact Taraci Motivation to schedule a 15 minute webinar, <a href="david@taraci.com">email </a>or call: 888-485-8583</p>
<p style="text-align: center;"><strong>Frequently Asked Questions</strong></p>
<p><strong>Q: </strong>How does your system work?</p>
<p><strong>A: </strong>We have setup a global network of partners in Europe, The Pacific Rim, the Middle East, South America, Mexico, and North America, so we can provide our clients a truly universal solution.  There is a great cost savings in our program; since we are shipping in country and in-region you are saving shipping charges, taxes and duties.</p>
<p><strong>Q: </strong>Who is Taraci Motivation?</p>
<p><strong>A:</strong> We are an incentive Marketing company in business for Twenty-eight years.  We are a founding member of the Global Incentive Council of the Incentive Marketing Association and ran the first online incentive program in the U.S. in1995 for Merrill Lynch.</p>
<p><strong>Q:</strong> How do you deal with the different currencies?</p>
<p><strong>A:</strong> Everything is billed in U.S. Dollars.</p>
<p><strong>Q: </strong>Do you ship the same awards given in the U.S. internationally?</p>
<p><strong>A:</strong> On occasion.  Usually, we build the domestic catalog first and then build a culturally and functionally appropriate catalog overseas.  If necessary, the process could be reversed.</p>
<p><strong>Q: </strong>How long does it take to start a program?</p>
<p><strong>A:</strong> You can be up and running in two weeks from the time the budget is set &amp; program design is approved.</p>
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		<title>Customer Loyalty Program</title>
		<link>http://taraci.com/2010/06/15/customer-loyalty-program/</link>
		<comments>http://taraci.com/2010/06/15/customer-loyalty-program/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 20:01:38 +0000</pubDate>
		<dc:creator>mpasetsky</dc:creator>
				<category><![CDATA[Incentive Marketing]]></category>

		<guid isPermaLink="false">http://taraci.com/?p=1879</guid>
		<description><![CDATA[Keeping the Customer Satisfied Developing Effective Loyalty programs Few marketers would argue against the advantage of having satisfied, loyal customers or that it’s much cheaper to keep an existing customer compared to selling a new one.   Empirical evidence suggests that success in retaining customers often boils down to doing the basics right. In addition, some [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter size-medium wp-image-1880" src="http://taraci.com/wp-content/uploads/2010/06/loyalty_hands1-300x108.png" alt="" width="300" height="108" /></p>
<h2 style="text-align: center;">Keeping the Customer Satisfied</h2>
<p style="text-align: center;"><strong>Developing Effective Loyalty programs</strong></p>
<p style="text-align: left;">Few marketers would argue against the advantage of having satisfied, loyal customers or that it’s much cheaper to keep an existing customer compared to selling a new one.   Empirical evidence suggests that success in retaining customers often boils down to doing the basics right.</p>
<p>In addition, some businesses have characteristics better suited than other businesses for loyalty/frequency marketing programs, according to Jill Griffin, author of <em>Customer Loyalty: How to Earn It, How to Keep It.</em> Her book includes the following questions to help determine whether a frequency marketing program makes sense for your company:</p>
<ul>
<li>Does your product or service have a frequent and regular repeat purchase cycle?</li>
<li>Do your customers perceive little differentiation between your product or service and your competitors’? If so, then a frequency marketing program may help.</li>
<li>Will your customers perceive the rewards as valuable?</li>
<li>Will you communicate with these customers on an ongoing basis in order to build a long-term relationship?</li>
<li>Can you afford the program?</li>
<li>Do you have a comprehensive relationship-building strategy and a means to measure it?</li>
</ul>
<p style="text-align: left;">Taraci Motivation can help you navigate the tricky minefield of Customer Loyalty Programs.  To learn more <a href="david@taraci.com">email</a> us, or call 212-243-7733.</p>
<p style="text-align: center;"><img class="size-medium wp-image-1881 aligncenter" src="http://taraci.com/wp-content/uploads/2010/06/shopping1-199x300.jpg" alt="" width="199" height="300" /></p>
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		<title>Establishing a &#8220;Fair Value Concept&#8221;</title>
		<link>http://taraci.com/2010/05/03/establishing-a-fair-value-concept/</link>
		<comments>http://taraci.com/2010/05/03/establishing-a-fair-value-concept/#comments</comments>
		<pubDate>Mon, 03 May 2010 16:45:19 +0000</pubDate>
		<dc:creator>mpasetsky</dc:creator>
				<category><![CDATA[Incentive Marketing]]></category>

		<guid isPermaLink="false">http://taraci.com/?p=1837</guid>
		<description><![CDATA[You Pay For What You Get When you are thinking about creating an incentive program for your company, a large part of the equation is going to consist on what it is going to cost to run it.  You could attempt to run the program in house, but that requires lots of staff hours, programmer [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-medium wp-image-1838 aligncenter" src="http://taraci.com/wp-content/uploads/2010/05/d1325will-work-for-money-posters-234x300.jpg" alt="" width="234" height="300" /></p>
<h2 style="text-align: center;">You Pay For What You Get</h2>
<p>When you are thinking about creating an incentive program for your company, a large part of the equation is going to consist on what it is going to cost to run it.  You could attempt to run the program in house, but that requires lots of staff hours, programmer hours and will require you purchasing gifts retail.  Instead, you could hire an incentive company, but if you do you need to understand that they are running a business and need to make money somewhere.</p>
<p>Customer service costs money, administration costs money and labor costs money, not to mention the merchandise.  An incentive company worth their salt isn&#8217;t going to charge you for these things separately.  That is because an incentive company should be making their money buying things wholesale and selling it to you at a mark-up.</p>
<p style="text-align: center;"><img class="size-medium wp-image-1839 aligncenter" src="http://taraci.com/wp-content/uploads/2010/05/customer-service-300x207.jpg" alt="" width="300" height="207" /></p>
<p>Again, an incentive company worth their salt has found relationships with all the major brands and can get you pricing below retail with many of the items in your catalog.  This way a good incentive company is likely going to save your company both time and money.  However, if you are going to expect a company to compete with every advertised online price then you&#8217;ll need to address your &#8220;Fair Value Concept&#8221; and figure out what running the program is worth.</p>
<p>If you&#8217;d like to speak with an incentive company with hundreds of brands and thousands of products, email <a href="david@taraci.com">Taraci Motivation</a> or call 212-243-7733.</p>
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