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Business Insider Features Taraci Motivation’s Facebook Incentive Marketing App

Great news!  Nick Hughes from the Business Insider and So Entrepreneurial just posted a tremendous feature story on Taraci Motivation’s Facebook Incentive Marketing App.   Here’s the beginning of the piece — and simply click on the link to read the rest of the post.

I think we we can all admit: corporate life can, at times, be difficult.  That might be the main reason a large number of employees tend to meander over to social sites such as Facebook or Twitter to see what is going on outside the firewall.

But are social technologies really a distraction?  Or can they be used to actually enhance the morale and engagement of the workforce?

The Taraci Social MediaMgr™, from Taraci Motivation, is an incentive marketing application that allows organizations to host and run employee incentive marketing programs entirely through Facebook.  It allows an organization to integrate the social and communications tools of Facebook into traditional incentive marketing programs.  Their vision is to transform how organizations run incentive programs by helping them fully integrate the power of social media.

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Incentives Break Into Facebook: New Report Featuring Taraci Motivation’s Facebook App!

Bosses might want to think twice about keeping their employees off Facebook during work hours. The new Social Media Mgr Facebook app from Taraci Motivation aims to bring the engagement and peer recognition of traditional incentive programs into the social media age.

Through their Facebook pages, employees can log into the Taraci merchandise catalog, where they can browse award categories like cameras, electronics, gift cards and travel. But unlike a standard catalog, the Social Media Mgr allows visitors to “like” items or leave their comments about them, perhaps mentioning that they want the product once they get enough points or that they already won it.

This information can be shared on the individual’s Facebook wall, where friends and family can see it and comment. The “likes” and comments on the catalog itself also allow employees to see what peers in the program are saying about the awards.

“It makes the experience of shopping an online catalog a social one,” says Tom Taraci, founder of Taraci Motivation. “If you’re sending a gift to someone or bragging to a coworker, there’s this added component that’s going to get the employees more interested than they might otherwise have been. The interplay between employee, manager, and administrator is now much more dynamic.”

Those who have earned enough points can…Read MORE!

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About Us

Taraci Motivation, founded by Tom Taraci, is a leader in the incentive marketing and corporate gift business.

For more than 28 years, the firm has created incentive marketing programs for industry leaders including: Merrill Lynch, Microsoft, Westcon, Ryland Homes, Jerzees and Morgan Stanley.

We are recognized as the first firm to offer organizations the ability to run their incentive programs on Facebook.

For more information, email us at tom@taraci.com or call 212.243.7733.


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