Demo
Catalogs

Great news!  Nick Hughes from the Business Insider and So Entrepreneurial just posted a tremendous feature story on Taraci Motivation’s Facebook Incentive Marketing App.   Here’s the beginning of the piece — and simply click on the link to read the rest of the post.

I think we we can all admit: corporate life can, at times, be difficult.  That might be the main reason a large number of employees tend to meander over to social sites such as Facebook or Twitter to see what is going on outside the firewall.

But are social technologies really a distraction?  Or can they be used to actually enhance the morale and engagement of the workforce?

The Taraci Social MediaMgr™, from Taraci Motivation, is an incentive marketing application that allows organizations to host and run employee incentive marketing programs entirely through Facebook.  It allows an organization to integrate the social and communications tools of Facebook into traditional incentive marketing programs.  Their vision is to transform how organizations run incentive programs by helping them fully integrate the power of social media.

It’s no secret a successful incentive marketing program can improve performance by 25-44%, according to a recent study conducted by the International Society of Performance Improvement. Today, I’d like to share with you my five simple tips to creating a winning motivational program:

1) Select Your Program

Programs that reward performance based on meeting or exceeding goals achieve the most positive results.

2) Establish Value of the Program

Incentives increase performance by boosting the value people assign to work goals, which encourages them to make stronger commitments to achieving company objectives.

3) Training and Communication

A successful motivational program includes training and support and regular communication to make sure your work force is on track to reach their goals. A program hosted on Facebook is the best way to ensure continuous communication.

4) Support Your Program

Employees have to believe that the organization will support their performance goal and provide incentive rewards fairly. This requires careful attention to the way rewards are given, how the rewards are distinguished from compensation, and making sure the rewards are distributed in a timely and fair fashion.

5) Emotionally Engage Your Employees

The biggest performance gains come when people become emotionally engaged with the program. With careful consideration, incentive awards should have a positive impact on the company’s psyche and organizational spirit.

For more information on creating a winning incentive program, please contact tom@taraci.com or call 212.243.7733.

Best,

Tom Taraci