I wanted to take a moment to thank Motivation Strategies for featuring myself and my company, TJT Motivation, in the recent issue of their magazine.
Article follows…
Tom Taraci started his company, TJT Motivation, in 1982 after working in sales and marketing for a number of years at a senior level for Fortune 500 companies like Dow Chemical, National Distillers and RJR Nabisco. For RJR Nabisco, in fact, Taraci was Director of Corporate Promotion, which meant running special events and managing the celebrity athlete department, among other things. So he has seen the incentives business from both sides of the desk.
Then the entrepreneurial bug bit him, and he started working as a consultant to Nabisco on the Dinah Shore Golf Tournament. “We began supplying ProAm gifts to Nabisco, and meeting gifts,” Taraci says. “Then gradually we gravitated more toward the meeting and incentive industry,” building a successful company along the way. “We did recognition programs and meeting gift programs that basically involved bulk shipments of merchandise to meeting sites, and the choices for award-winners was so limited that it seemed like everyone got either a cordless phone or a Walkman.”
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