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Finding the RIGHT Products for the Perfect Incentive Marketing Program

This is the key to success for generating big results with your incentive marketing program.

After working with some of the country’s most-recognized fortune 500 companies, I can tell you that the best programs are built by carefully selecting rewards that both promote your brand and connect with your audience so that your people truly engage and become closer to your organization.

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15 Minutes With Incentive Marketing Expert…Tom Taraci

I wanted to take a moment to thank Motivation Strategies for featuring myself and my company, TJT Motivation, in the recent issue of their magazine.

Article follows…

Tom Taraci started his company, TJT Motivation, in 1982 after working in sales and marketing for a number of years at a senior level for Fortune 500 companies like Dow Chemical, National Distillers and RJR Nabisco. For RJR Nabisco, in fact, Taraci was Director of Corporate Promotion, which meant running special events and managing the celebrity athlete department, among other things. So he has seen the incentives business from both sides of the desk.

Then the entrepreneurial bug bit him, and he started working as a consultant to Nabisco on the Dinah Shore Golf Tournament. “We began supplying ProAm gifts to Nabisco, and meeting gifts,” Taraci says. “Then gradually we gravitated more toward the meeting and incentive industry,” building a successful company along the way. “We did recognition programs and meeting gift programs that basically involved bulk shipments of merchandise to meeting sites, and the choices for award-winners was so limited that it seemed like everyone got either a cordless phone or a Walkman.”

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About Us

Taraci Motivation, founded by Tom Taraci, is a leader in the incentive marketing and corporate gift business.

For more than 28 years, the firm has created incentive marketing programs for industry leaders including: Merrill Lynch, Microsoft, Westcon, Ryland Homes, Jerzees and Morgan Stanley.

We are recognized as the first firm to offer organizations the ability to run their incentive programs on Facebook.

For more information, email us at tom@taraci.com or call 212.243.7733.


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