Major Updates Include Peer-to-Peer Functionality, Message Boards and New Design NEW YORK – July 26, 2013 – Taraci Motivation, a leader in the incentive marketing industry for over 30 years, announced today significant updates to its Taraci Mobile Incentive App, which allows organizations to launch any incentive marketing program — including sales, length of service, wellness, global and safety — to the iPhone, Blackberry and Android.

The new app, which has been completely redesigned, now features peer-to-peer functionality and message boards. The peer-to-peer functionality improves both the participant and manager experience. For the first time, participants can now recommend each other for awards on any mobile device. Additionally, managers can process awards on the mobile app, approving or rejecting a queue of recommendations in quick succession and applying points to awardees’ accounts on the go. With the new message boards, participants can read, post, congratulate each other as well as discuss motivational topics.

“Today’s announcement demonstrates Taraci’s commitment to creating the most innovative mobile incentive programs for our clients,” said Tom Taraci, CEO of Taraci Motivation. “With the Taraci Mobile Incentive App 2.0, we are offering a variety of new innovative features, including peer-to-peer functionality and message boards that will dramatically improve engagement with any mobile incentive program.”

Taraci added, “Our mobile incentive programs are especially effective among Millennial employees, who expect to be able to access everything from their smart phones.”

In addition to the new interactive features, The Taraci Mobile Incentive App 2.0 features a newly designed browser-based catalog with improved product thumbnails and enhanced search functionality. About Taraci Motivation Taraci Motivation, founded by Tom Taraci, is a leader in the incentive marketing and corporate gift business. For more than 30 years, the firm has created incentive marketing programs for industry leaders, including Merrill Lynch, Microsoft, Westcon, Ryland Homes, Jerzees and Morgan Stanley.