Global technology and telecom analysts predict that by 2014 the number of mobile users will surpass that of desktop users.

Data indicates that more people will have access to the internet via mobile devices than they will through desktop computers.

What does this mean for the incentive industry?

Since mobile usage is eclipsing desktop usage, mere online capabilities alone are no longer sufficient to generate engagement with your workforce to the fullest potential.

Sitting at a computer desk, booting up a desktop, and then opening up a browser before logging into a website, is no longer a desirable process when compared to the simplicity of pressing a single button on the dashboard of your smartphone.

As the rate of mobile usage goes up, mobile phone apps will play an increasingly significant role in streamlining participants’ access to incentive programs and rewards.