We are living in a mobile world. The widespread use of mobile technology has revolutionized the way the world interacts today and shows no signs of stopping.
According to a recent study from Cisco:
On a global level, mobile data traffic increased by 70% in 2012 alone.
By the end of 2013, the number of mobile-connected devices will exceed the number of people on Earth.
By the end of 2017, there will be over 10 billion mobile-connected devices in circulation.
What does this mean for the incentive industry?
This dramatic increase in mobile data traffic means that every incentive program must be on its way to adding a mobile component by the end of 2013 to engage employees effectively.
For an incentive program to have a continued relevant impact on employees, it will have to adapt to mobile technology, which is quickly becoming society’s most prevalent—and preferred—means of communication.